Superstores generally have a low margin or profit, and therefore, store owners largely depend on the high volume of sales. They practice various tactics to increase sales. An increase in footfall is one component to increase sales, whereas compelling store visitors to indulge in impulsive buying takes effort. 

Along with community promotion and advertisement, in-store warehouse management and the use of proper shelving can largely impact sales and revenue. 

5 impactful ways to increase sale in superstores

1. Capturing attention – In a wide space such as a superstore, it is obvious for customers to overlook or not pay attention to a section of items. You can grab the customer’s attention by using an attractive shelving system, which allows people to take a 360-degree look at the products. The shelving colour and material also cast a great impact on the buyer’s mind. Attractive shelving colours and robust design can quickly grab the attention of onlookers. 

1. Placement of items to encourage impulsive buying – It is a thumb-rule for superstores to stack child-centric items at the eye level of children. The best suitable places are the first two to three rows of the shelves that are reachable by young children. This will allow them to take a look at the products, and they will request for purchase to their parents. Adults spend a little more time near the billing counter, and therefore it is another great place to stack items within their reach to make it easily accessible while queuing for billing. The best practice is to stack items such as candies, chips, chocolates, drinks near the billing counter.

1. Pay attention to warehouse management –Your warehouse is responsible to keep your store shelves full all the time. An efficient warehouse management system allows storing, locating, and mobilizing items within minutes. To improve warehouse management systems, invest in sleek shelves, receive shipments on time, organize your inventory, and train your employees often to make sufficient use of the warehouse space and time.

1. Change the setting of popular items – Your customers may get bored with the same set of products in-store. With repeated visits, they know exactly where the product is placed and will waste no time to find it. This will decrease their time spent in-store and will also result in a fall in impulsive sales. Shuffle the popular products in-store and encourage buyers to pass by other products to grab their attention and promote impulsive buying.

1. Offer large shopping carts – Large hand-held baskets and shopping carts allow customers to pick more items while shopping. They end up buying more products as they can handle bulk with ease. It is also established in a study that shopping carts are more attractive to customers than hand-held baskets. It helps customers to spend more time in the store without getting exhausted. While they have a large space to fill, products in a large shopping cart don’t look overwhelming. All these factors lead to selecting and buying more products by customers, thus boosting sales.