Archive for August, 2021

  • Eye-level to buy level- The importance of in-store Shelving

    August 10, 2021

    Shelf displays matter immensely, and so does product placement. Supermarket shelves often tell stories that we do not normally consider. There are several visual merchandising principles that apply in this regard. Placement of products is basically dependent upon research nowadays, which clearly states that shoppers start viewing shelves at eye level, go from the left to the right and thereafter take purchase-related decisions in only a few seconds. 

    On the basis of this system of retail positioning¸, CPGs and retailers have created a pla…